LAST UPDATED: 30 August 2024
YOUR PRIVACY : OVERVIEW
If you are a consumer in the United Kingdom (“UK”), European Economic Area ("EEA") or Switzerland, this privacy policy ("Privacy Policy") explains how we process, disclose, and retain your personal data when you shop in our stores, access or use our websites, mobile applications and any other applications, products, or services that display this Privacy Policy (collectively, the “Services”). lululemon athletica UK Ltd, located at Mezzanine Level, Eighty Strand, London, WC2R 0DT, and our corporate affiliates and subsidiaries, including lululemon athletica inc., lululemon UK ltd.lululemon usa inc. and lululemonathletica canada inc. (collectively, "lululemon," "we," or "us") are the data controllers for the personal data we process about you.
Please read this Privacy Policy to make sure you understand how we process your personal data and the choices you have with respect to such processing. Please note we provide different or additional privacy notices in connection with certain activities, programs, offerings to clarify or supplement our privacy practices in greater detail. For example, this privacy policy is limited to customers within the EEA, UK, and Switzerland. Our privacy practices are subject to applicable laws in the places in which we operate, which means we engage in the practices described in this notice in a particular country or region only as permitted under the laws of such jurisdictions. For more information about our privacy practices in other jurisdictions, please refer to the privacy policy for the jurisdiction, available in our stores or posted on
website for that jurisdiction.
REVISIONS TO THIS PRIVACY POLICY
lululemon reserves the right to change this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of this Privacy Policy. If we make material changes to this Privacy Policy, we will provide you with additional notice (such as adding a statement to our websites’ homepages or sending you a notification).
CONTENTS
COLLECTION OF PERSONAL DATA
In this Privacy Policy, "personal data" means any informa`on relating to an identified or identifiable natural person (“Data Subject”). A Data Subject is defined as an identifiable natural person is one who can be identified, directly or indirectly, in par`cular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person”. The types of personal data we collect about you depend on your interactions with us and are described in more detail below. Please note, while our website is designed for a general audience, we will not knowingly collect data from any children under the age of 13 or sell products to children. If you are aged 13 or under, you are not permitted to use our Site or submit any data to us. If you are a parent or legal guardian and you believe that your child has provided us with personal data without your consent, please contact us at [email protected]
If you do not wish for us to process your personal data in accordance with this Privacy Policy, you have the right to object to processing. Please see “KNOWING YOUR RIGHTS” below.
WAYS THAT WE COLLECT PERSONAL DATA:
We want to ensure that we build an open and trustworthy relationship with all of our Guests, which is why we will only ever process your personal information if we have a lawful basis to do so. The lawful bases we rely on include the following:
- • Contract or Services Fulfillment – where we need to process your personal data to fulfil a contractual arrangement or provide you the services that we have agreed with you.
- • Consent – where you’ve provided explicit permission for us to process your personal data for a particular purpose.
- • Legitimate Interests – where we rely on our interests as a reason to process your information, which we generally do so to provide you with the best Guest experience, products and services in the most appropriate way.
- • Legal Obligation – where we have a legal or statutory obligation that requires us to process your personal data i.e. to investigate fraud or to notify you of certain things.
TYPES OF PERSONAL DATA THAT WE COLLECT:
| • Full name; |
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• Payment card details |
| • Email address |
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• Hobbies |
| • Phone number |
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• Social media handle |
| • Post address |
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• Social media account details |
| • Billing address |
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• Order number |
| • Date of birth |
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• Purchase history |
| • Your preferences – such as style, size and colour of product |
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We may use any and all of the above types of personal data (above) for the reasons set out below. The above types of data may also be shared in accordance with the “DISCLOSURE OF PERSONAL DATA” section below.
WHAT, HOW AND WHY WE COLLECT YOUR PERSONAL DATA:
| OUR WEBSITE AND YOUR PERSONAL DATA |
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What we do and how we do it
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Why we do it
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Why we need to do it
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| When you place an order – we need to collect some data from you as part of the ordering process. |
To enable us to deliver product to you and provide other guest Services to you. |
We need certain detail in order to deliver product to you and fulfil our contractual obligations to you. |
| Your account – we need to collect some of your personal data to allow you to shop with us and create and account. |
For you to set up an account with us, we need to collect profile data to do this. |
There is no obligation to set up an account with us and it will always be done with your consent. We may also use your account details as part of ensuring the successful delivery of products and services to you and to fulfil our contractual obligations. |
| Proof of identity – we need to check who you are. |
There might be a situation where we need to check who you are, e.g. when we need to confirm you’re a student to get student discount or to confirm it was you that placed an order. |
To deliver the Services and products to you, we see this as a contractual obligation to you. |
| Browsing behaviour – we try to personalize your browsing experience with us . |
This means we can get the products that we think you’ll love to you faster. |
It is important for us to continue looking at how we can improve and make your experience with us more enjoyable – it’s in your and our legitimate interests. |
| Site navigations – we know our site best and we want to make sure you’re getting to the right pages to get the product you want. We use your data to analyse your movements across our site and to send you to the right place. |
We want you to get the products that you want as quickly as possible. |
It is important to us that you get the most seamless shopping experience that you can with us – it is in our legitimate interest and yours (as you can see the product you want). |
| Guest improvement – we may need to use information about you to improve product, services and customer experience. This might include working with trusted third parties to develop new content, products or services. |
We want to ensure we’re showing and promoting the most relevant products to all of our Guests. |
It is important for us to continue looking at how we can improve and make your experience with us more enjoyable – it’s in your and our legitimate interests. |
| Important updates and service messaging – we might need to contact you to let you know about account and/or service updates, i.e. to let you know there has been updates to our T&Cs. |
We need to keep you informed or any changes to our Services or any of our other contractual terms that we made with you. |
To deliver the Services and products to you, we see this as a contractual obligation to you. |
| YOUR BODY SIZE AND SHAPE (IF YOU CHOOSE TO TELL US THIS – WHICH WILL ALWAYS BE WITH YOUR CONSENT) |
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What we do and how we do it
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Why we do it
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Why we need to do it
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| Product recommendations – we might use a third party to help make recommendations about product, including sizing recommendations. |
To try and ensure that you order the right size, fit and type of product, we sometimes use information provided by and to third parties to help improve our products and services. |
Our sizing tools are run by third parties in accordance with their own privacy policy. Use is an optional part of the purchase process so it done only with your consent.
Our use of other third party tools helps us to provide you with information about products you might like in accordance with your and our legitimate interests.
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| Product selection quiz – we might use a third party to provide you with a quiz which, when answered, allows us to recommend the best product for what you want and need. |
We know our product best, and we want to help you navigate what would be best for you based on your preferences! |
It is important for us to show you things we think you will like and tailor these to your needs. It is also important for us to know your preferences so that we can make it the best possible Guest experience – it is in our legitimate interest to provide you with the best service we can. Participation is always with your consent. |
| YOUR ORDER AND PAYMENT INFORMATION |
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What we do and how we do it
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Why we do it
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Why we need to do it
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| Take payment and give refunds – we collect transaction information related to the use of our services or your purchases with us. This includes delivery information, amount charged, payment method, credit card information, billing, or shipping information. |
When you place and order with us, we work with third-party payment processors to collect and process your payment information. We also need this information to process any refunds that you request from us. |
To ensure the successful delivery of services and products to you as part of our contractual obligation to you. |
| Delivery of your Order and delivery updates – we need to know who you are and where you live to send you your products. We share your personal information with third party shipping providers who deliver the products to you on our behalf. |
If we don’t know where you live, we can’t send you the product. |
To ensure the successful delivery of services and products to you as part of our contractual obligation to you. |
| Financial records – we need to keep a record of any financial transactions you make with us. |
We need to know what you have paid for (which is useful for us to deal with issues like returns in the right way) and to protect ourselves from fraud. |
We have a legal obligation to do this, for example, under Anti-Money Laundering rules. |
| Purchase analytics – we may analyse how frequently you shop with us, what you have bought, searched for, returned and kept to wear as this helps us to understand what you like. |
We need this information to understand how we can keep making the products you love and why you keep coming back for more. |
It is important for us to know your preferences so that we can make it the best possible Guest experience – it is in our legitimate interest to provide you with the best service we can. |
| YOUR CONTACT HISTORY WITH US |
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What we do and how we do it
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Why we do it
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Why we need to do it
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| Guest Support – when we need to provide support to you as our Guest, we may need to collect certain data (including order number and purchase history). Sometimes, we’ll record our calls with you too. |
When you contact our Guest Education Centre, we want to be able to respond to your concern in the right and most relevant way to you. |
To ensure the successful delivery of services and products to you as part of our contractual obligation to you. We may also need to take steps as part of our legal obligation to protect our educators. |
| Complaints – when you make a complaint and/or raising a legal concern, we need to collect and use your data to respond to it. |
We want to respond to your concerns as quickly and in the best way as we possibly can.
We also want to use your concerns to improve the services and support that we provide to you and other Guests.
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To provide you with the opportunity to raise an issue and respond to it, we see this as a contractual obligation to you.
We also have a legal obligation to do this and it's important for us to do as a business.
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| Your data rights – when you submit a request that relates to your rights under data protection laws, we need to use your information to respond. |
You have rights under data protection laws (which we’ve set out below under this Privacy Policy) which we need to respect and adhere to. |
We have a legal obligation to do this under EU and UK GPDR and it's important for us to do as a business. |
| PURCHASE HISTORY AND SAVED ITEMS IN YOUR BASKET |
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What we do and how we do it
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Why we do it
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Why we need to do it
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| “Back in Stock” emails – we may send you an email to let you know that the product you’re keeping an eye on is back in stock. |
We need to let you know when the product you want is back in stock for you to purchase. |
Chances are, you’re keen to get your hands on something that we’re currently out of stock of and you want us to tell you when its back, so this will be done wi |
